COMPANY PROFILE

Meet David.

 
 
 

HQ: New York, NY

Leadership: Peter Rahal

Website: davidprotein.com

Opportunity: Revolutionize the taste and macronutrient content of high-protein foods.

Vision: David is a disruptive food technology platform with a mission to create high-protein, low-calorie, blood-sugar-friendly foods designed to increase muscle and decrease fat. Their flagship product is a protein bar boasting an industry-leading 28 grams of protein, 150 calories, and zero grams of sugar, representing the highest protein per calorie of any currently available protein bar. The bars are gluten-free and use a unique "fat system" featuring EPG (esterified propoxylated glycerol), a modified plant-based fat with 0.7 calories per gram compared to 9 for regular fat.

Status: Active - VSV and Valor Growth (Platform)

 
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QUICK FACTS

> First partnered with Valor in 2024.

> CEO Peter Rahal previously founded RXBAR, which was acquired by Kellogg in 2017.

> In May 2025, David acquired Epogee, the manufacturer of EPG, a plant-based alternative fat that can cut 92% of calories from fat without compromising taste, texture, or functionality. The EPG ingredient enables David to build a differentiated platform for high-protein, low-fat snacks.

> David's protein bars have a differentiated macronutrient content with 28g of protein, 150 calories, and 0g of sugar.