Meet Brightloom.


HQ: San Francisco, CA

Leadership: Adam Brotman, Ben Straley, Brian Zimmer, Josh Gartland, Thien Truong, Christopher Grewe, Tim Young, Jon Shulkin


Opportunity: Restaurants are cobbling together a myriad of fragmented technology with capability gaps when they need to focus on food, guest service and building their brands. Customers are becoming digital first and nearly all restaurants are not technology companies.

Vision: Level the playing field by building an affordable cloud-based SaaS platform that allows any restaurant brand to weave together its own version of a world-class digital flywheel ecosystem.

Status: Active




> First partnered with Valor in 2016.

> Brightloom was originally incubated as a technology powered fast casual restaurant concept (eatsa).

> In 2017, Brightloom launched its technology platform, designed to help other restaurants serve customers faster and more efficiently.

> In 2019, Brightloom announced it would be incorporating key components of Starbucks’ digital flywheel technology – including its best in class mobile and loyalty technology – into its existing platform to create the first ever digital flywheel cloud platform for restaurants.


The Valor team and Jon Shulkin in particular have been nothing short of a true partner for us in building our business. I have never seen the kind of ‘in the trenches’ support Valor provides out of any other investor. They don’t just give advice; they roll up their sleeves and do the work right next to you. The opportunities they have opened up and then executed on for us have fundamentally changed our business. We wouldn’t be where we are today without their incredible support.
— Tim Young, Co-Founder & Chief Development Officer, Brightloom
Valor is the very rare combination of industry experts paired with operators knowhow. Their participation propels our company in the right direction while avoiding all potential overhead related drag. It has been a pleasure to work alongside them.
— Josh Gartland, CFO, Brightloom

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