Meet Misfits Market.
HQ: Greater Philadelphia, PA
Founder: Abhi Ramesh
Opportunity: Almost half of all produce harvested in the U.S. is never eaten, in part because fruits and vegetables that don't fit grocery store standards or that come from surplus harvest are thrown away. Misfits Market rescues this produce from the landfill, creating a market for farms and consumers through which fresh fruits and vegetables are sold direct-to-consumer at approximately 40% less than grocery store prices.
Vision: Make it easy and affordable to eat healthy, while simultaneously breaking the cycle of food waste by helping delicious food find a good home.