HQ: São Paulo, Brazil
Founders: Eduardo Petrelli, Saulo Marti, Paulo Monçores
Website: mercadodiferente.com.br
Opportunity: Each year in Latin America, about 33% of food is lost or wasted due to poor infrastructure and poorly organized value chains. Fruits and vegetables that are considered misshapen, too large or too small, or in some cases have physical damage constitute more than 40% of the total food waste in the region. Diferente is a direct-to-consumer online retailer disrupting the healthy food market in Latin America with affordable subscriptions for food products that may otherwise go to waste.
Vision: Diferente seeks to expand access to healthy, organic food by disrupting on cost with its curated selection of high-quality, organic produce and grocery items. These products sell at a significant discount to conventional and organic retail prices as a result of Diferente's supply chain and technology infrastructure advantages.
Status: Active
